Marketing That Works: What Every Pet‑Care Team Should Know About Attracting and Keeping Clients Marketing isn’t just a job for the owner or the person running your social media. In pet‑care businesses — daycare, boarding, grooming, training, and shelters — every staff member plays a role in how the business is perceived, remembered, and recommended. Modern pet parents are discerning. They read reviews, compare services, and expect consistent communication and professionalism. When your team understands the basics of marketing, they help strengthen your brand, improve client trust, and create experiences that keep customers coming back. This blog breaks down the … Continue reading →

Premium Pricing Strategies for Pet Care Businesses Price for value, not fear. Small, strategic price moves—tiered packages, smart bundles, and short tests—usually lift revenue more than blanket discounts because pet owners keep spending even when budgets tighten. Pet care isn’t a commodity. Owners pay for outcomes: calmer dogs, reliable care, and a great experience. That matters because the U.S. pet market is still growing—total expenditures hit $152 billion in 2024 and were projected to reach $157 billion in 2025, with 94 million U.S. households owning at least one pet. Use that resilience to justify premium tiers and clearer value messaging rather … Continue reading →

Running Your Pet Business Without Losing Your Sanity Owning a pet care business is rewarding — you get to spend your days surrounded by animals and build a service that truly matters to families. But behind the wagging tails and happy clients, many owners face a hidden challenge: burnout. It’s more than just feeling tired after a busy week. Burnout is a state of emotional, physical, and mental exhaustion that can sap your passion, lower productivity, and even make you question why you started your business in the first place. Why burnout happens in pet care The pet care industry … Continue reading →

Hiring a Virtual Assistant: A Game-Changer for Dog Daycare & Boarding Professionals As dog daycare and boarding businesses grow, so do the demands on their owners and managers. Between client communication, reservation approvals, hiring, training, scheduling, invoicing, and social media, it’s easy to feel stretched thin. That’s where a Virtual Assistant (VA) can step in—not just as a helper, but as a strategic asset. 💡 What Is a Virtual Assistant? A virtual assistant is a remote professional who provides administrative, secretarial, or creative support to companies. They manage day-to-day tasks like email correspondence, scheduling, invoicing, and customer service—all without being … Continue reading →

Last month, our leader, Eve Molzhon, hopped the pond to be the Keynote Speaker at the IMPACT Summit in Sunderland, United Kingdom. Here is are some of her takeaways from that event. Curating the Client Experience: Why Pet Parents Deserve More Than Just Great Dog Care At our dog daycare and training facilities, we pride ourselves on curating exceptional experiences for the dogs in our care. But what about their humans? The truth is, the client experience deserves just as much attention—and it starts long before they walk through our doors. First Impressions Begin Online Your website is often the … Continue reading →

Introducing Our New Course 601: Playgroup Management! Dog Handler Academy is thrilled to announce the official launch of our newest course, Course 601: Playgroup Management! This course is designed to equip you and your team with the knowledge and skills to cover the pet intake process, daycare admission evaluations, handler skills for playgroups (including gate control and playgroup distractor activities), playgroup setup and dynamics, introducing new dogs to playgroups, and more! The Need for Comprehensive Training in Dog Care Dog daycare and boarding facilities play a crucial role in the lives of many pet owners and their beloved cats and … Continue reading →

Meet Dog Handler Academy Founder Eve Molzhon at Pet Boarding & Daycare Expo West! Are you attending Pet Boarding & Daycare Expo West, happening May 5–8, 2025, at the Horseshoe Las Vegas? Don’t miss your chance to connect with Eve Molzhon, founder of Dog Handler Academy, and meet the DHA team in person! Visit us at Booth #1 on May 7 and 8, from 10:00 AM to 4:00 PM during the Expo trade show. Whether you’re looking to improve staff training, enhance your facility’s safety protocols, or grow your pet care business, Dog Handler Academy offers a full suite of … Continue reading →

Our Latest Webinar: Handling Social Media Backlash Like a Pro In today’s digital world, managing your business’s reputation is more complicated than ever. You need a strong social media presence, but having one exposes you to dissatisfied clients and others who may seek to damage your brand. How you respond to criticism — online or elsewhere — can make or break your brand. Dog Handler Academy’s latest webinar, “Barking Back With Grace: Navigating Social Media Backlash and Negative Reviews Like a Pro,”  offers expert strategies for maintaining a positive reputation. Marketing expert marketing Joe Meyers, founder of Share Digital Marketing Agency, … Continue reading →