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Business Marketing 101

This standalone course DOES NOT include access to our Dog Handler Academy monthly membership. If you are interested in a monthly membership, please view our membership plans.

You’ve got a website and social media, but do you know how to market your dog daycare or boarding business?

This course provides MORE than just theory—our expert shows HOW to advertise and create marketing content for your business.  

Dog Handler Academy teamed up with pet industry marketing expert Joe Meyers from Share Digital Marketing Agency to create a marketing course designed specifically for businesses in the pet industry. In this in-depth, 5-hour course, Joe covers how to create an authentic, personal experience in your marketing and how to figure out if your marketing efforts are actually working for you. You can also learn how to get more reviews for your business AND how to handle negative reviews.

About the Expert

Joe Meyers is a marketing expert in the pet industry, keynote speaker, dog dad, and founder of Share, a digital marketing agency. Joe has been featured in USA Today, Pet Life Radio, Pet Age, Minnesota Business, INC, pet podcasts, and many pet and tech blogs. He has traveled around the United States to speak about marketing in the pet industry.

Business Marketing 101 Course Outline

    • 1.0 What Is Marketing?
    • 1.1 The Current Landscape
    • 1.2 Do’s and Don’ts
    • 1.3 Look to the Future
  • 2.0 Overview
  • 2.1 The Importance of Being Authentic
  • 2.2 Tips for Being Authentic
  • 2.3 The Trust Factor
  • 3.1 Stars Shouldn’t Give You a Headache
  • 3.2 Let the Customers Tell Your Story
  • 3.3 Preparation, Trust, and Control
  • 4.0 An Overview
  • 4.1 Conversion Points
  • 4.2 Tracking
  • 4.3 Facebook Pixel
  • 4.4 Google Analytics
  • 4.5 Coupon Codes
  • 4.6 Referral Programs
  • 4.7 Untrackable Marketing
  • 4.8 Ask the Big Questions
  • 5.0 An Overview
  • 5.1 What Can a Website Do?
  • 5.2 What Can’t a Website Do?
  • 5.3 Customization vs. “Off the Shelf”
  • 5.4 Digital Tracking
  • 5.5 Email Capture
  • 5.6 Mobile First
  • 6.0 Overview
  • 6.1 SEO
  • 6.2 Creating a Video Tour
  • 6.3 Call to Action
  • 6.4 Hiring Employees
  • 6.5 Hiring a Developer
  • 7.0 An Overview 
  • 7.1 The Marketing Funnel
  • 7.2 Google Search
  • 7.3 Social Media Platforms
  • 7.4 Creating Ads
  • 8.0 Overview
  • 8.1 Radio Podcast Advertising
  • 8.2 TV Advertising
  • 8.3 Newspaper Advertising
  • 8.4 Community Outreach
  • 9.0 Social Media Overview
  • 9.1 Attention Is King 
  • 9.2 Facebook
  • 9.3 Instagram
  • 9.4 TikTok
  • 9.5 LinkedIn
  • 9.6 Cross-Platform Marketing
  • 10.0 Overview
  • 10.1 Email 2 Ways
  • 10.2 Clients
  • 10.3 Prospects
  • 11.0 Overview
  • 11.1 Word of Mouth 
  • 11.2 Reviews
  • 11.3 Handling Negative Word of Mouth
  • 12.0 Overview
  • 12.1 Your Employees 
  • 12.2 Customers
  • 12.3 Loyalty Programs
  • 13.0 Overview 
  • 13.1 Printed Material
  • 13.2 Design
  • 13.3 Rack Cards
  • 13.4 Brochures 
  • 13.5 Referral Cards
  • 13.6 Promo Cards
  • 14.1 Community Events
  • 14.2 Start
  • 14.3 Ideas
  • 14.4 Themes
  • 14.5 Let’s Talk Promotion
  • 14.6 Things to Avoid
  • 14.7 Preparation 
  • 14.8 Value
  • 15.0 Overview 
  • 15.1 Avoid Chasing Trends
  • 15.2 How to Not Get Stuck in the Past 
  • 15.3 Where You Sit
  • 16.0 Joe’s Challenge for You
  • 17.0 Certificate of Completion

Want to see a sample? 

Here’s a sneak peek of one of the Business Marketing 101 course videos!

PACCC Continuing Education Credits

Our Business Marketing 101 course is approved by the Professional Animal Care Certification Council (PACCC) for 5 continuing education credits if you are currently certified. The PACCC CEU code will be provided to you at the end of the course.

Ready to learn from Joe?

Business Marketing 101 Course

$199

one-time purchase

(Regularly $249)

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