In the world of pet daycare and boarding, client satisfaction isn’t just about providing top-notch care for pet parents’ furry family members — it’s about building trust, loyalty and a sense of community. A well-chosen client gift can go a long way in strengthening these relationships, showing your appreciation and setting your business apart for your competition.
During the holiday season, a thoughtful gift that delights pet parents and also reflects the values of your pet daycare business can create a wonderful lasting impression.
Here are six creative and meaningful gift ideas that make tails wag and smiles shine!
Festive Pampering Package
If your business offers grooming or bath services, consider creating a holiday-themed grooming package that includes a bath, nail trim, and maybe a spritz of a dog-friendly seasonal fragrance. Add a holiday-themed bandana or bowtie and send dogs back to their owners looking and smelling festive and fabulous.
Gift Certificates for Pet Parents
Offer gift certificates for your other add-on services as another easy way to treat your clients with no shopping involved. A voucher for such things as a pet-friendly holiday dinner, extra one-on-one play time, a free retail item or a no-cost overnight stay if you offer boarding will warm your clients’ hearts by allowing them to pamper their precious family member during or after the hectic holiday season.
Plan the Perfect Holiday Pet-and-Parent Party
For a minimal upcharge, offer your pet parents a pup-friendly holiday gathering that might feature some or all of the following:
a visit with Santa
tasty treats for pups (decorated biscuits, pet snacks, dollops of Reddi-Wip to slurp) and people (think cocoa, cookies and coffee)
pet-friendly dinnertime, including shredded turkey, mashed sweet potatoes, steamed green beans, and a dollop of Reddi whip for dessert
holiday-themed photo opportunities, so they can make Fido the star of holiday cards and social posts
take-home goodie bags with items such as treats, stickers or a magnet featuring their fur baby’s face and/or paw-print keepsakes.
Picturesque Present
Stage a holiday photo opportunity and snap the pets’ pictures. Then scour local thrift and vintage stores for pretty little frames (have your staff bedazzle them if time permits) and present pet parents with a keepsake that features their favorite furry face(s).
Standout Stocking Stuffers
Create personalized doggy stockings filled with an assortment of holiday-themed treats, toys and chewables. This adds an element of surprise and joy for both the dogs and their owners when they open them at home or at pickup time.
Naturally Nice
These days, almost every town has a natural goods store or boutique. Support another local business while rewarding your pet parents and stop in for thoughtful gifts like natural paw and snout balms, paw protectants and skin soothers, plus a soap, lip balm or foot cream for mom and dad.
“The key to effective holiday gift-giving,” says pet care and training business owner Eve Molzhon, “is to think personalized items for all clients, and then do something extra special for the top 10 percent of your clients. Run a revenue report to figure out who that 10 percent is and then offer them a gift bag with extra treats, a nice cloth poop holder, a mug or other items with your logo on them and maybe paw-print post-it notes.”
Whatever you choose, thoughtful holiday gifting creates a cheerful experience for dogs and ensures that each pet and person that relies on your business enjoys the spirit of the season!