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Standalone Courses

Employee Courses

Dog Handler to Day Trainer Course

With this course, of your rockstar dog handlers learns the foundations of basic obedience dog training. You as the facility owner/manager get access to videos and ideas to create (or improve) your dog day training or dog school program.

Owner/Manager Courses

Business Culture 101 Course

Your dog daycare and boarding business already has a company culture, but is your business culture working for you? In this course created specifically for pet business owners and managers, our expert Rob Van Craenenbroeck details HOW to build a healthy culture for your business.​

Business Marketing 101 Course

You’ve got a website and social media, but do you know how to market your dog daycare or boarding business? This course provides MORE than just theory—our expert, Joe Meyers, shows HOW to advertise and create marketing content for your business.

Employee Courses

Dog Handler to Day Trainer Course

This standalone course DOES NOT include access to our Dog Handler Academy monthly membership. If you are interested in a monthly membership, please view our membership plans.

Could your facility use a couple extra thousand dollars of revenue a month?
Simply carving out 1–2 hours for your dog handlers’ time a day and using treats, collar, and a leash is all it would take. 

If you could train your rockstar dog handler employees further, they could be an even more valuable asset for you and your business. In fact, they could help you create a new stream of revenue for your business. 

This is why we felt it was the perfect time to create our Dog Handler to Day Trainer course. With this course, each of your current rockstar dog handler employees can learn how to be a day trainer. We also provide you (as the facility owner or manager) with videos, resources, and ideas on how to create (or improve) your dog day training program.

With the purchase of our Dog Handler to Day Trainer course, you will receive:

  • One (1) user (employee) license for the Dog Handler to Day Trainer course (for your employee to access the course).
  • Facility dashboard access (where you as the facility administrator can view employee progress).
  • Facility access to the Dog Handler to Day Trainer standalone course and our exclusive day training videos and resources for you as the facility owner/manager.
 
IMPORTANT NOTE: Access to the course is revoked 60 (sixty) days after the employee has completed the course for both you and the employee. (Access will be granted again if you purchase a new license for another employee.)
 

*If you already purchased the Dog Handler to Day Trainer course and need to purchase an additional employee license, please purchase here.

Dog Handler to Day Trainer course outline

    • Module 0.1 – Course Overview 
    • Module 1.1 – The Trainer’s Mission 
    • Module 1.2 – Trainer’s Beliefs
    • Module 2.0 – Tools overview
    • Module 2.1 – Treats and Rewards 
    • Module 2.2 – Treat Pouches 
    • Module 2.3 – Training Leashes 
    • Module 2.4 – Collars 
    • Module 2.5 – Urban Tool Prep 
    • Module 2.6 – Safety Tools for Urban Training 
    • Module 2.7 – Using a short leash 
    • Module 2.8 – Long Leashes
    • Module 2.9 – Hand Signals
    • Module 2 Quiz
    • Module 3.0 – Importance of Trust 
    • Module 3.1 – Consistency 
    • Module 3.2 – Exploring 
    • Module 3.3 – Becoming a Resource
    • Module 3 Quiz
    • Module 4.0 – Attachment Overview 
    • Module 4.1 – Coercion 
    • Module 4.2 – Scent 
    • Module 4.3 – Affirmation 
    • Module 4.4 – Sculpting Behaviors 
    • Module 4 Quiz
    • Module 5.0 – Vocabulary Overview 
    • Module 5.1 – Linguistics 
    • Module 5.2 – Skill Set 
    • Module 5.3 – Name 
    • Module 5.4 – Good 
    • Module 5.5 – Anh-Anh 
    • Module 5.6 – Come 
    • Module 5.7 – Find It 
    • Module 5.8 – Wait 
    • Module 5 Quiz
    • Module 6.0 – Applications Overview 
    • Module 6.1 – Checklist for Outside 
    • Module 6.2 – Going Outside 
    • Module 6.3 – Training Pet Parents 
    • Module 6.4 – Training the Pet Family 
    • Module 6.5 – Bentley 
    • Module 6.6 – Jumpers 
    • Module 6 Quiz

This module provides criteria and instructions for employees to submit their video to Dog Handler Academy for review prior to receiving their course certification. Employees must submit a video that shows them as the trainer with a dog, demonstrating the following items from DHA’s Dog Handler to Day Trainer program:

      • Walking the dog, call the dog’s name, and give the dog treats along the walk.
      • General loose leash walking (without using the dog’s name).
      • An example with “wait” command (e.g., enter/exit through a door with the dog with the dog waiting to enter/exit).
      • An example with “anh-anh” command and spatial pressure.
  • A PDF of the employee’s Dog Handler to Day Trainer course certificate is provided for the employee to save and the option to print. Please ensure the employee has provided you with their certificate; after the employee completes the course, you and the employee only have access to the course for 60 days.

Want to see it in action? 

Here’s a sneak peek of one of the Dog Handler to Day Trainer course videos!

Day Training Operations Manual for Facility Owners

With the purchase of the Dog Handler to Day Trainer course, you as the facility owner also get access to our Day Training Operations Manual resources (like a pre-training evaluation form and training report card) as well as videos, including the following topics. 

  • 1.0 Introduction
  • 1.1 Program Scope
  • 1.2 Pharma
  • 1.3 Program Philosophy
  • 1.4 Language decisions
  • 1.5 Hard & Soft Inventory
  • 1.6 Enrichment Items
  • 1.7 Choosing Handlers
  • 1.8 Marketing
  • 1.9 Pricing

PACCC Continuing Education Credits

Our Dog Handler to Day Trainer course is approved by the Professional Animal Care Certification Council (PACCC) for 3 continuing education credits if you are currently certified. The PACCC CEU code will be provided to you at the end of the course.

Take advantage of this great price before it’s gone!

Dog Handler
to Day Trainer Course

$499

one-time purchase

(Regularly $549)

  • Facility Admin access + 1 user (employee) license
  • Access to Dog Handler to Day Trainer course
  • Facility Manager Admin Dashboard and resources
BUY NOW

Owner/Manager Courses

Business Culture 101

This standalone course DOES NOT include access to our Dog Handler Academy monthly membership. If you are interested in a monthly membership, please view our membership plans.

Your business already has a company culture, but is your culture working for you?

In this course for pet business owners and managers, our expert details HOW to build a healthy culture for your business.  

 

Dog Handler Academy teamed up with business culture and HR expert Rob Van Craenenbroeck from Culture @ Work to create a course on business culture that is designed specifically for the dog daycare and boarding industry. We’re confident this course, which taps into Rob’s 30+ years in HR and culture, can help your business.

About the Expert

Rob Van Craenenbroeck has been a Human Resource and Learning & Development practitioner for the past 30 years. He has led Human Resource teams in multiple industries including manufacturing, healthcare, retail, and academia in such roles as VP Talent Acquisition and Director of Learning and Development. Rob has also provided leadership for national and global sales forces and served in the capacity of Director of Human Resources and Vice President of Operations for Kaplan Professional Education. 

Rob holds a Bachelor of Science degree in Organizational Development. During his career, Rob has helped companies emerge from bankruptcy and has been a catalyst for successful organizational change. He is a frequent keynote speaker and facilitates cultural change workshops through his consulting business.

Business Culture 101 Course Outline

  • 1.0 Course Introduction
  • 1.1 Your Teacher
  • 1.2 What Is Culture in Business?
  • 1.3 Leadership
  • 1.4 Cultural Consciousness
  • 1.5 Avoiding Resentment in Your Team
  • 1.6 How to Incentivize Your Team
  • 1.7 Why Change?
  • 2.1 Preparing to Build a New Culture
  • 2.2 The Barriers You Will Face
  • 2.3 Implementing Changes
  • 2.4 A Healthy Culture vs. a Typical Culture 
  • 2.5 Key Concepts
  • 2.6 Talent (including red flags, retention, development, motivation, and termination)
  • 2.7 How a Good Culture Can Attract Talent
  • 2.8 Nine-Box Grid for Culture Evaluation
  • 2.9 Knowing When to Offer an Exit 
  • 2.10 Terminating Employment
  • 2.11 Helping Employees to Grow
  • 3.1 Key Behavior Habits
  • 3.2 Relationship Equity
  • 3.3 Employee Growth and Work Purpose
  • 3.4 Accepting That Not All Interactions Are Going to Be Positive
  • 3.5 The Platinum Rule
  • 3.6 Moments of Truth
  • 3.7 Next-Level Outcomes
  • 3.8 A Foundation for More Than Just Your Business
  • 3.9 Beginning the Cultural Journey
  • 4.1 How Do I Know if the Culture Is Working? 
  • 4.2 Additional Resources
  • 4.3 Recap
  • 5.0 Certificate of Completion

Want to see a sample? 

Here’s a sneak peek of one of the Business Culture 101 course videos!

PACCC Continuing Education Credits

Our Business Culture 101 course is approved by the Professional Animal Care Certification Council (PACCC) for 2 continuing education credits if you are currently certified. The PACCC CEU code will be provided to you at the end of the course.

Ready to learn from Rob?

Business Culture 101 Course

$199

one-time purchase

(Regularly $249)

  • Access to Business Culture 101 course for 1 user
BUY NOW

Business Marketing 101

This standalone course DOES NOT include access to our Dog Handler Academy monthly membership. If you are interested in a monthly membership, please view our membership plans.

You’ve got a website and social media, but do you know how to market your dog daycare or boarding business?

This course provides MORE than just theory—our expert shows HOW to advertise and create marketing content for your business.  

Dog Handler Academy teamed up with Joe Meyers from Share Digital Marketing Agency to create a marketing course designed specifically for businesses in the pet industry. In this in-depth, 5-hour course, Joe covers how to create an authentic, personal experience in your marketing and how to figure out if your marketing efforts are actually working for you. You can also learn how to get more reviews for your business AND how to handle negative reviews.

Business Marketing 101 Course Outline

    • 1.0 What Is Marketing?
    • 1.1 The Current Landscape
    • 1.2 Do’s and Don’ts
    • 1.3 Look to the Future
  • 2.0 Overview
  • 2.1 The Importance of Being Authentic
  • 2.2 Tips for Being Authentic
  • 2.3 The Trust Factor
  • 3.1 Stars Shouldn’t Give You a Headache
  • 3.2 Let the Customers Tell Your Story
  • 3.3 Preparation, Trust, and Control
  • 4.0 An Overview
  • 4.1 Conversion Points
  • 4.2 Tracking
  • 4.3 Facebook Pixel
  • 4.4 Google Analytics
  • 4.5 Coupon Codes
  • 4.6 Referral Programs
  • 4.7 Untrackable Marketing
  • 4.8 Ask the Big Questions
  • 5.0 An Overview
  • 5.1 What Can a Website Do?
  • 5.2 What Can’t a Website Do?
  • 5.3 Customization vs. “Off the Shelf”
  • 5.4 Digital Tracking
  • 5.5 Email Capture
  • 5.6 Mobile First
  • 6.0 Overview
  • 6.1 SEO
  • 6.2 Creating a Video Tour
  • 6.3 Call to Action
  • 6.4 Hiring Employees
  • 6.5 Hiring a Developer
  • 7.0 An Overview 
  • 7.1 The Marketing Funnel
  • 7.2 Google Search
  • 7.3 Social Media Platforms
  • 7.4 Creating Ads
  • 8.0 Overview
  • 8.1 Radio Podcast Advertising
  • 8.2 TV Advertising
  • 8.3 Newspaper Advertising
  • 8.4 Community Outreach
  • 9.0 Social Media Overview
  • 9.1 Attention Is King 
  • 9.2 Facebook
  • 9.3 Instagram
  • 9.4 TikTok
  • 9.5 LinkedIn
  • 9.6 Cross-Platform Marketing
  • 10.0 Overview
  • 10.1 Email 2 Ways
  • 10.2 Clients
  • 10.3 Prospects
  • 11.0 Overview
  • 11.1 Word of Mouth 
  • 11.2 Reviews
  • 11.3 Handling Negative Word of Mouth
  • 12.0 Overview
  • 12.1 Your Employees 
  • 12.2 Customers
  • 12.3 Loyalty Programs
  • 13.0 Overview 
  • 13.1 Printed Material
  • 13.2 Design
  • 13.3 Rack Cards
  • 13.4 Brochures 
  • 13.5 Referral Cards
  • 13.6 Promo Cards
  • 14.1 Community Events
  • 14.2 Start
  • 14.3 Ideas
  • 14.4 Themes
  • 14.5 Let’s Talk Promotion
  • 14.6 Things to Avoid
  • 14.7 Preparation 
  • 14.8 Value
  • 15.0 Overview 
  • 15.1 Avoid Chasing Trends
  • 15.2 How to Not Get Stuck in the Past 
  • 15.3 Where You Sit
  • 16.0 Joe’s Challenge for You
  • 17.0 Certificate of Completion

Want to see a sample? 

Here’s a sneak peek of one of the Business Marketing 101 course videos!

PACCC Continuing Education Credits

Our Business Marketing 101 course is approved by the Professional Animal Care Certification Council (PACCC) for 5 continuing education credits if you are currently certified. The PACCC CEU code will be provided to you at the end of the course.

Ready to learn from Joe?

Business Marketing 101 Course

$199

one-time purchase

(Regularly $249)

  • Access to Business Marketing 101 course for 1 user
BUY NOW
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